I develop distinctive, modern womenswear that balances craft, clarity and relevance. I translate concepts into refined, market-ready product through focused design and streamlined development, creating directional collections that perform in a rapidly evolving market.

I create womenswear ranges across all categories from daywear to occasion. My design handwriting is original and commercially considered - developed through hand-drawing, Adobe Illustrator and Photoshop, and grounded in a deep understanding of what women want to wear.

From first sketch to final fit approval, I manage the full process end to end across both direct brand relationships and supplier partnerships.

I set creative and print direction across each season, working closely with print designers and fabric teams to develop original artworks grounded in trend, customer and commercial insight.

I present seasonal strategies with clarity and conviction, and I’m experienced at leading and mentoring creative teams through the full design journey.