With over two decades in womenswear design, sourcing and product development, I bring a strategic, design-led approach that blends creative direction, commercial clarity and deep technical expertise.
- I provide end-to-end design development for emerging brands and major international retailers supporting from creative concept and range building through to sampling and final delivery into warehouse.
- I create brands and redefine identities working on range architecture, aesthetic and category offer.
- I have built a trusted international supplier network working with the best mills and responsible factories in the UK and Near East to support fast-turnaround design and development across multiple categories and price points.
- I work with a network of creatives and technical experts to provide a flexible and agile service and to foster meaningful change in the industry.