I’m a Design Director with extensive experience shaping contemporary womenswear, brand identity and product strategy. I combine conceptual direction with technical depth, shaping silhouette, colour and fabric direction while leading the full design process from concept to market.

My work spans wovens, jersey, denim, knitwear and print, and I collaborate closely with mills and factories across multiple regions to refine fit, construction and product quality. I bring clarity, cohesion and creative elevation to every stage of development, from early research to final delivery.

My practice bridges creative intuition with commercial clarity. I build strong design narratives, develop key-item strategies, strengthen supplier partnerships and mentor teams to deliver modern, relevant and commercially successful collections. I’m committed to responsible production and a strong creative handwriting, and I integrate emerging technologies — including AI, to elevate concepts and accelerate development throughout the design lifecycle.