.About

I’m a multidisciplinary fashion designer and creative director with over 20 years’ experience across luxury, high street, and independent fashion.

An expert in design development and direction, I blend creative vision with commercial clarity across all categories. With deep technical expertise and strong international sourcing networks, I deliver refined, market-ready collections.

My career began in buying before I co-founded JENA.THEO, winner of the Fashion Fringe Award and a fixture on the official London Fashion Week schedule and Designer showrooms.

I’ve directed my own label, designed for global brands, and built trusted partnerships across design, manufacturing, and production with connections to global manufacturers and fabric suppliers.

As co-founder of Atelia — a design-led studio and manufacturing partner — I lead creative direction and product development for major UK retailers, while also consulting independently with brands seeking fresh vision, clarity, and results-driven design thinking.

My work spans casual wear, denim, tailoring, jersey, lingerie, bridal, and eventwear, with expertise in trend forecasting, 2D/3D design, print and surface design, sourcing, and sampling.