Founded in 2009 JENA.THEO is a London-based womenswear label that quickly gained recognition for its bold silhouettes, experimental prints and strong visual identity. Within the same year of launching, the brand was awarded a place on the London Fashion Week schedule as part of Fashion Fringe, showing collections that pushed shape, proportion and surface in new ways.

Over its active years, JENA.THEO became known for oversized volumes, hand-drawn prints, and an expressive design language that merged art, graphic design and fashion. The label built a loyal following of press, buyers and customers who valued its originality and distinctive point of view.

In 2025, the JENA.THEO Archive was relaunched to bring a curated edit of original pieces back into circulation. These garments are not presented as nostalgia, but as design work that remains current and relevant. Each piece reflects the creative energy of the studio years while continuing to resonate with today’s fashion landscape.

JENA.THEO’s story is one of experimentation, collaboration and a commitment to making clothes that carry both attitude and longevity. The archive allows that story to continue.