I’m a multidisciplinary fashion designer and creative director with over 20 years’ experience across luxury, high street, and independent fashion. My career began in buying before I co-founded JENA.THEO, winner of the Fashion Fringe Award and a fixture on the official London Fashion Week schedule and Designer showrooms.

I’ve directed my own label, designed for global brands, and built trusted partnerships across design, manufacturing, and production.

As co-founder of Atelia — a design-led studio and manufacturing partner — I lead creative direction and product development for major UK retailers, while also consulting independently with brands seeking fresh vision, clarity, and results-driven design thinking.

My work spans casualwear, denim, tailoring, jersey, lingerie, bridal, and eventwear, with expertise in trend forecasting, 2D/3D design, print and surface design, sourcing, and sampling. I’ve built long-standing relationships with global manufacturers and fabric suppliers.

I’m passionate about bridging creativity and commerce — transforming ideas into product, shaping brand identity, and delivering impact through intelligent design.
If you’re looking for a consultant who understands both artistry and strategy, let’s connect.