Founded in 2009, JENA.THEO was where I first defined my approach to modern ready-to-wear: bold silhouettes, experimental prints and a strong, graphic aesthetic. Within its first year, the brand won the Fashion Fringe Award and secured a place on the official London Fashion Week schedule, gaining recognition for its sculptural shapes and hand-drawn prints.

The work I led at JENA.THEO became the foundation of my career — building brands with a clear handwriting and creating commercial collections for international retailers that balance creativity with market relevance. Since then, I’ve helped emerging and established labels refine their identity, strengthen product strategy and develop collections with clarity, cohesion and commercial impact.

In 2025, I relaunched the JENA.THEO Archive — a curated edit of original pieces revived not as nostalgia, but as design that remains current, expressive and relevant today. The archive reflects the brand’s enduring DNA and the attitude that shaped its studio years.

JENA.THEO’s story is one of experimentation, collaboration and modern craft — and its revival mirrors the wider work I continue to do: defining handwriting, building commercially strong RTW and developing brands with lasting resonance.