With over two decades of experience across design, sourcing and manufacturing, I bring a strategic yet practical approach that blends creative vision, commercial clarity and deep technical expertise.

I build new brands and revive existing ones by redefining aesthetic direction, refining sourcing bases and implementing efficient development frameworks. My work translates insight into product — combining trend direction, fabric intelligence, trims, shop reports and AI-powered tools to create modern, commercially relevant collections.

In 2024, I launched Atelia to expand this consultancy work and support brands with clearer design direction, stronger product strategy and more intelligent development. The focus is on elevating collections, sharpening handwriting and strengthening the processes that take product from concept to delivery.

Atelia operates as an extension of this approach: a women-led studio partnered with trusted factories in Morocco and Greece and connected to leading mills worldwide. Our network of pattern cutters, machinists and technical specialists ensures a seamless path from development to production, with precision in fit, quality and timelines. We support both established and emerging brands with the expertise, structure and creative intelligence needed to deliver elevated womenswear and confident, design-led growth.