I co-founded Jena.Theo, an award-winning Ready-to-Wear womenswear brand recognised for sculptural silhouettes and innovative construction.

In our first year, we won Fashion Fringe and secured a place on the official London Fashion Week schedule. We built an international wholesale client base, collaborating with leading retailers including Harvey Nichols, Galeries Lafayette, Anthropologie and Topshop.

Following the success of my own label, I have spent the last decade designing and developing for both brands and manufacturers. I have overseen collections through to delivery, from small-MOQ to volume production internationally, giving me a unique perspective across the entire product lifecycle.