I’m a creative and technical consultant with experience building brands, developing and producing collections and bringing ideas to life from first sketch to final product.

I co-founded Jena Theo, winning Fashion Fringe and securing a place on the official London Fashion Week schedule before going on to work across the full spectrum of contemporary womenswear - delivering ranges for leading UK retailers, sourcing and developing for RTW designers, building design studios for international manufacturers and supporting emerging brands.

I combine creative direction, craft and innovation alongside deep technical expertise, bringing a clear, process-driven approach to deliver modern, elevated ranges from concept to market across wovens, jersey, knitwear and denim.